Business Administration - Marketing

From concept to customer, learn to identify and communicate the value or product or service in today’s market.

Overview

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business.

Graduates are prepared for careers in all aspects of marketing, within all organization types – consulting firms, all service and industrial sector firms, government, public agencies, as well as private enterprise.  

Courses in venture initiation and venture launching have allowed students to start their own marketing or communications/production firms while earning their degree credits.

Develop practical skills through collaboration and experiential exercises, role-plays and case studies

Key Features

Students are exposed to problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts.
Specialized courses emphasize hands-on experiential, creative and innovative activities within partnering organizations where students get to work in real situations in real time.
Small classes allow for more interaction among students and direct access to professors.

Career Opportunities

Graduates can rest assured knowing there is a multitude of career options they can explore post-graduation. Some career options include, but are not limited to:

  • Sales representative, purchasing agent, client account manager, market analyst, marketing manager, advertising and public relations manager, sales manager, distribution, operations and/or logistics manager

Many of these careers can be found in the public and private sector.

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Program Details